Indie Beauty Media Group, the parent company of Adit, has added live events to its retail success membership service.
 
Adit Live, an invitation-only event, will premiere on Nov. 2-3 at Magic Box at The REEF in Los Angeles. Exhibition spaces are available only to Adit Member Brands, and attendance is open only to top-tier retailers and pre-qualified press, media and investors. Currently tickets are not available for guest attendance.
 
“Serving the beauty entrepreneur has always been at the core of IBMG and we will continue to listen to customer feedback and grow based on those needs,” explains IBMG founder Nader Naeymi-Rad. “Entrepreneurs want to be part of a community and they want access to different options to drive retail success at different stages of brand-building.”
 
“Adit, and now Adit Live, is a manifestation of this comprehensive omni-channel approach we are delivering on. Our Los Angeles show in November is just the beginning. Adit will be adding on more services, including additional data products and technology products in the near future, and we will be expanding to other geographies in North America and Europe in 2023.”
 
Naeymi-Rad believes that today beauty entrepreneurs need a solution that goes beyond picking between “bots, booths or brokers”.
 
Founders looking to build their wholesales business want to be part of a community, a community with the shared goal of retail success.
 
The live event will enable Member Brands to meet a broad range of retailers specifically interested in emerging brands and provide both brands and retailers an opportunity to directly build new relationships and strengthen existing relationships.